From Bondi to Bond Street: SoSo Swim Lands in Brighton

Graves Jenkins is pleased to announce the successful acquisition of 22 Bond Street, Brighton, acting on behalf of SoSo Swim, a fast-growing women's swimwear and resort wear brand specialising in contemporary swimwear, elevated beachwear, and sustainable fashion.

SoSo Swim selected 22 Bond Street as the location for its first permanent Brighton store, attracted by the property's character, prominent position within the North Laine, and its suitability for creating an engaging retail experience.

Founded on the principles of quality, fit, and conscious production, SoSo Swim has established a loyal international customer base through its e-commerce platform, retail locations in Bondi Beach and Bali, and successful pop-up experiences.

Commenting on the transaction, Oliver Graves of Graves Jenkins said:

"22 Bond Street presented an excellent opportunity for SoSo Swim to establish a permanent presence within one of Brighton's most sought-after retail destinations. North Laine continues to attract innovative independent brands, and we are delighted to have secured a unit that aligns perfectly with SoSo Swim's identity and long-term growth plans."

Graves Jenkins acted on behalf of SoSo Swim in the acquisition, working alongside Erin Mann of Graves Son & Pilcher, who acted for the landlord.

We wish SoSo Swim every success with their new Brighton store and look forward to seeing the brand become part of the North Laine retail community.

For further advice on retail acquisitions, lettings, or occupier requirements across Brighton and Hove and the South East, please contact the Graves Jenkins team on 01273 701070 or visit gravesjenkins.com.